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About Us

MANEUVER is one of Singapore’s fastest growing companies. We build, operate and scale hypergrowth health and wellness ecommerce brands. Our goal is to elevate quality of life with functional supplements.

We aim to be a dominant force and make a dent in this industry in the coming years by disrupting the traditional ways health and wellness brands are built. We also plan to invest and offer advisory and consulting services in this space in the future to help other brands grow.

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$122M+

Annual revenue achieved

5,100%

Growth in revenue since 2018

121%+

Annual growth rate (CAGR)

In 2018 we started and bootstrapped a health ecommerce brand from zero and grew it to an annual revenue of over USD$122 million in just the first 4 years – more than doubling the revenue every year. We have continued to grow at a rapid pace.

At the end of 2022, we achieved more than 5,100% growth in revenue since we started and a compound annual growth rate (CAGR) of over 121%. In addition to our own online store, we also expanded to other retail distribution channels such as Amazon, where we are seeing explosive growth as well. This makes our brand one of the fastest growing health brands in the world.

The phenomenal growth in recent years has brought us 2 recognitions in 2023 – Singapore’s Fastest Growing Companies by The Straits Times and Statista, as well as Asia-Pacific’s High Growth Companies by The Financial Times.

Growth At A Glance

Exciting career growth opportunities in a fast growing company.

Find out how you can level up your career by being a part of our amazing hypergrowth journey to build amazing global brands.

Check out available positions here

Vision To Action

WE DIDN’T ACHIEVE

OUR GROWTH BY ACCIDENT,

IT’S BY DESIGN.

This pace of growth is extremely rare in any industry, especially for a non‑VC‑backed company. This is a testament to our vision, our team and our data‑driven scaling system.

Vision To Action

WE DIDN’T ACHIEVE

OUR GROWTH BY ACCIDENT,

IT’S BY DESIGN.

This pace of growth is extremely rare in any industry, especially for a non-VC-backed company. This is a testament to our vision, our team and our data-driven scaling system.

We believe in being a force for good, to create positive impact to the markets we operate in through our businesses. We broadly summarise our vision into 3 phases.

Phase 1

Prior to building our ecommerce health brand, we have built fast growing businesses and created positive impact by consulting, coaching, training and supporting many other Singapore SMEs to grow their businesses. A number of them became successful million-dollar businesses themselves.

As we were helping other businesses, we were accumulating capital that would allow us to move to Phase 2, without external investor funding.

Phase 2

During this phase, we strive to create a bigger positive impact by building scalable businesses that can impact bigger markets. Through our health and wellness ecommerce business we’ve been able to help more than 1.5 million customers improve their quality of life with our health products in just a few short years. And we continue to grow our impact as we grow our business.

While we have grown rapidly so far, we are still just at the beginning of our Phase 2 journey. We have much bigger ambition, to create a much bigger impact in our space. And through this journey of hypergrowth, we will also gain rare, hard-earned insights on building, operating and scaling brands that will equip us better to create an even bigger impact in Phase 3.

Phase 3

The goal of Phase 3 is to invest and impart. We plan to help other potentially high impact businesses to build and grow by investing in them and imparting our market-tested playbook, know-how, methodologies and practical insights that we have gotten from building and scaling our own businesses.

To a certain extent this will be us returning to our roots of helping other businesses, but at a higher level and bigger scale.

At Maneuver, we embrace a set of core values that drive our success and define our culture. These values are ingrained in everything we do, from the products we develop to the way we collaborate as a team.

Core Values

At Maneuver, we embrace a set of core value that drive our success and define our culture. These values are ingrained in everything we do, from the products we develop to the way we collaborate as a team.

Be Ambitious

We dare to dream big, think differently, challenge the norms and push boundaries. Only then, we can uncover new opportunities and create real change. We embrace change and take risks. We understand that being misunderstood is part of the journey towards achieving something remarkable, yet we possess the patience to pursue our long-term vision. We stay focused and persevere through challenges knowing that remarkable achievements often demand considerable time, effort, and commitment.

Move fast with intent

Speed and efficiency are paramount in today’s fast-paced world. We act with urgency and decisiveness on strategic initiatives ensuring that every action we take is intentional and aligns with our goals. We learn quickly from our experiences and adapt swiftly to changes in the market, continuously improving our approach.

Growth focused

Curiosity and continuous learning are at the heart of our culture. We encourage a creative and innovative environment where we actively seek new solutions and ideas. But we don't just stop at ideas - we believe in putting ideas into action to make a real impact. Our approach to innovation is both practical and systematic, driven by data and insights. We are always striving to grow and improve in everything we do.

Take ownership

Success is achieved through the combined efforts of each team member. We encourage individuals to embrace personal responsibility and accountability for their actions, decisions, and the outcomes we attain. This means, being proactive and resourceful, prioritising solutions, taking appropriate measures to ensure desired results, acknowledging and learning from mistakes, being open to making necessary improvements and adjustments, doing the right thing and holding ourselves to the highest standards even when it's difficult or requires making tough decisions.

Respect and encourage others

We believe that when we treat each other with respect and value diverse perspectives, we create an inclusive environment that fosters openness and collaboration. We embrace hard conversations and provide direct feedback to ensure we are constantly pushing each other to grow. Together, we work towards a shared goal, leaving no room for unnecessary drama or negativity.

Humility

Staying grounded and not letting success get to our heads is what brought us this far. We approach each day with a humble and modest mindset, knowing that there is always more to learn and achieve. We're not afraid to roll up our sleeves and do whatever it takes to achieve our goals, whether big or small. Titles and status don't matter and no task is beneath us, what matters is doing good work together and contributing to our collective success.

Our Leaders

Vision and systems are only as good as the team who runs them. So at the core of our business, it’s the people that fuels our vision with purposeful action and propels our systems towards innovation and growth.

Joel

Joel started his career in sales and Neuro-linguistic programming (NLP) training before becoming a copywriting apprentice at Maneuver in 2015. Since then, he’s been a lifelong student of psychology, profiling & direct response. He specialises in capital generation, identifying new markets and opportunities, developing effective ad frameworks, and rapidly scaling products from $0 to scale.

Joel has been one of the key members at Maneuver since the beginning. He has helped run the direct response training, written new controls to revive training offers, and sold high-ticket consulting offers of $1.8M per year. His current focus lies in assembling high-performing teams, bringing together committed A* players to grow the business further.

Chapman

Chapman has achieved milestones with Maneuver through a grounded and pragmatic approach. Since 2015, he has been a consistent presence within the organisation, playing a part in our journey to become a dominant brand in the world of business.

From his very first day, Chapman’s dedication and loyalty to Maneuver has remained. What sets his journey apart is his entry into the business and marketing space without any formal education or training. But with guidance, he took on multiple roles simultaneously, acquiring a diverse range of skills and mindsets along the way. In 2018, Chapman became an important part of our leadership team, spearheading Maneuver's first e-commerce health project to over 9-figures in revenue by 2022.

Today, Chapman plays an active role in developing our projects. His adaptability has allowed him to assume roles as an executor, manager, and leader across product, marketing, and operations teams. This flexibility has proven useful in overcoming challenges and driving Maneuver’s wins.

At the core of Chapman’s enjoyment at work lies his belief in the power of working with the right people. He knows that when talented individuals come together to pursue meaningful work, magic happens. Chapman also embraces the long-term grind, understanding that worthwhile challenges are essential for personal growth and a fulfilling life. He also appreciates the compounding effect of our daily actions. He understands that each value we create every day contributes to the progress made yesterday. Witnessing the remarkable journey we have embarked upon, he takes pride in how far we have come in recent years.

Jason

Jason’s entrepreneurial journey began at the age of 14 when he engaged in selling in-game currencies and services. This hobby led him to intern at a startup accelerator at 18, where he gained exposure to Lean Startup methodologies, fundraising, and finding product-market fit.

With the rise of Facebook as a dominant social network, Jason delved into digital marketing, writing numerous blog posts, attending conferences, and offering marketing consultancy to startups and small businesses. After seven years in the field, Jason decided to build his own agency but faced initial failures when attempting to generate leads for the insurance industry. This experience humbled him and drove him to become a dedicated student of marketing, focusing on fundamental principles that were both timeless and transferrable.

In April 2022, Jason joined Maneuver, attracted by the company’s long-term vision, ambitious team, and track record of success achieved in a relatively short time. Jason is responsible for driving growth through strategic marketing initiatives. His deep interest in marketing principles, coupled with his entrepreneurial spirit, continues to drive his passion and commitment to his work.

Joel

Chapman

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